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About our brands
New World Foods

New World Foods Europe is the UK’s leading meat snacks manufacturer, with four jerky and biltong brands.
New World Foods Europe (NWFE) is the UK’s leading meat snacks group, with four diverse yet complementary brands specializing in jerky and biltong. Recently sold by Australian based serial entrepreneur Tony Quinn, to Valeo Food Group
- NWFE is Europe’s largest manufacturer of jerky and biltong -c60% UK market, supplying 20 countries
- 2 UK BRC manufacturing facilities (York, England and Forres, Scotland) processing, beef, salmon, pork and chicken and vegetable proteins
- Recent addition, Freshers (Openshaw’s) pork snacks in Wigan
- Halal – recently approved in Forres (beef & salmon)
NWFE supply all UK grocery, discounter, convenience and foodservice channels, including private label for M&S, Tesco, Rewe, Aldi and Lidl.
Our brands: Kings, Wild West, Cruga, Speyside Smokehouse and now Openshaws.
Kettle

Hand cooked potato chips. We hand cook in small batches to guarantee great crunch every time!
What makes KETTLE® special?
- Baked in the skin
- No artificial flavours, MSG or colours
- Real food ingredients
We use the best potatoes we can find, hand cook with care in small batches, then season with our own seasonings created using the best real ingredients. So what you get is a crunchy, tasty potato skin chips each one a little different from the last but all equally as delicious.
- Settled in Emmeloord, the ‘potato capital’ of the Netherlands
- Supported by 85 enthusiastic employees.
- Since 2019 part of ValeoFood Group.
- Since April 2021 producer of KETTLE® International
- A Modern Production Continuous & batch cooked frying
SKAL organic certificate
IFS higher level certificate
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